Published on August 15, 2023
Endurance sports, whether it’s running, swimming, or cycling, require dedicated and constant training. And while some athletes have access to professional training centers or have their own home gyms, most have to make do with what local gyms have to offer.
So if you want to attract local endurance athletes (professional or beginners), it’s best to make sure you have the equipment and facilities to cater to their needs. Unlike regular gym-goers, endurance athletes need specific training tools to help them achieve their goals, whether for muscle growth or stamina improvement.
Moving forward, we’ll list some of these must-have pieces of equipment and facilities that can put your gym on the map for local athletes.
Must-Have Gym Equipment
If you want people, especially athletes, to visit your gym, you need three things:
The right membership price
Proper equipment that helps them forward their training
The right facilities that help recovery
The Right Pricing Strategy
Keep in mind that you are trying to attract people who will most likely become regulars. Therefore, an effective gym membership pricing strategy is a must-have if you want to ensure they don’t switch to another location that offers better prices.
Focus on creating incentives, such as discounts or special days. Besides proper training, athletes also need specialized gear and sportswear (which are expensive), so they will pay more attention to the costs involved.
Strength Training Equipment
Endurance athletes often practice a combination of cardio and strength training to improve their stamina and keep in shape. Plus, studies show that strength training helps athletes have more energy and speed and recover faster from injury.
The good news is that you don’t need special equipment besides what already should be in a gym. As long as you have dumbbells, barbells, kettlebells, and pull-up bars, your gym member should have enough tools to work with.
You may also want to introduce a few weight machines, like leg press machines and seated chest press machines. These work best for beginners as they offer a guided motion to isolate specific muscles and reduce the risk of injury.
Interval Training Equipment
Long-distance runners, swimmers, and cyclists often have several interval training sessions in their routines. This type of exercise is perfect for improving an individual’s aerobic capacity without posing much risk of injury.
In a gym, the best pieces of equipment for interval training are:
Of course, stationary bikes and treadmills are great for cyclists and runners who want to keep up with their training when they can’t work out outside. Overall, these pieces of equipment provide an excellent low-impact option to build stamina and muscle strength. They also provide cardio and full-body muscle engagement, enhancing an athlete’s overall endurance capacity.
One way to make sure you stand out from the crowd of gyms in your area is to make sure your members get the full experience. And the best way to do this is by offering access to facilities that will help with recovery and rest.
Access to Sauna
While the experience of sitting in a hot, enclosed space might seem counterintuitive to performance improvement, there are actually some scientifically-backed reasons why it could help.
Firstly, saunas help expand blood vessels and increase blood flow. This process enhances circulation, which can aid in muscle recovery after intense workouts or long competitions.
Secondly, regular sauna use has been shown to improve cardiovascular performance. When your heart rate increases due to the high heat, it’s akin to a mild aerobic workout that can, over time, boost both stamina and endurance.
Heat acclimation is another benefit that can indirectly enhance endurance. Exposing yourself regularly to the high temperatures of a sauna trains your body to cope better with heat – an advantage in endurance events held in hot conditions or during summer months.
A Swimming Pool
Swimming provides you with a great cardio workout since it engages all the major muscle groups simultaneously. Plus, swimming helps with breath control and can improve lung capacity and efficiency.
Moreover, swimming can be a great interval training due to the varying intensity between different strokes.
But what’s more important is that swimming is a low-impact activity that puts less strain and impacts on your joints. It’s also a great way to calm your body and muscles down after a rigorous training session and can be a great way to relax.
In summary, if you want athletes to join your gym, finding the right pricing strategy and finding the right equipment is important. Also, don’t forget to maintain facilities and relaxation areas so that everyone can enjoy the full workout experience.