In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
Christina Henderson is the director of The Running Event -North America’s premier run and outdoor specialty retail conference and trade show. She has been recognized as one of the “25 Women to Watch” in the running industry. Christina is a graduate of Columbia University and the University of Texas at Austin.
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Links Mentioned in This Episode:
Run Coaching. Work with a MTA running Coach.
Joint Health Plus by Previnex -prevention is the best medicine and you need to protect your joint cartilage from breakdown. Use code MTA for 15% off your first order!
IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.
AG1 Next Gen has new flavors: new flavors: Citrus, Tropical, and Berry. Get a free Welcome Kit with your first order which includes 5 AG1 Travel Packs, a shaker bottle, metal canister, and a bottle of AG Vitamin D3+K2.
The Richmond Marathon on November 15, 2024 -America’s Friendliest Marathon!
Drury Hotels -clean rooms and free food and drinks at the 5:30 Kickback. Use our link for 10% off!
The Running Event -massive trade show and industry conference on December 2-4, 2025.
